Instagram's first ad is here, offering a first glimpse of what users can expect advertisers to show them. It comes from fashion designer Michael Kors, showing off a gold watch on a table next to macarons. Instagram promised that the ads were coming, and even offered up a preview ad of its own to show users what to expect.

Last Friday's sponsored image is the first real ad to come across the platform. The ad had more than 65,000 likes and more than 540 comments. But like all things Internet, some users took to the comments to voice their displeasure over the introduction of ads.



An Instagram spokesperson confirmed that this was indeed the platform's first ad, but there is no specific time table for when other brands will join Kors.

Instagram's first batch of ad partners will include Burberry, Lexus and Macy's, among others.



Posts that are advertisements can be identified by the "Sponsored" label sitting where the time stamp usually is on the upper righthand corner.

But if you check out Kors' feed, the image doesn't have the "Sponsored" identifier. You'll only see it as a traditional post.