A production version of the Audi Nanuk Quattro Concept is being considered, as it made its world premiere at the Frankfurt Motor show.

Autonews reports that Audi development chief Ulrich Hackenburg said the company might build the Nanuk Quattro if it finds enough people interested.

"We're thinking about the Arabian market, but also cold areas. Russia is very interesting. It has to be marketed at customers with the money," he told the news publication.

The Nanuk Quattro, which is a development of last year's Lamborghini-themed (but not badged) Parcour Concept from Italdesign that is owned by the VW Group, is inspired by the German company's involvement in the Paris-to-Dakar endurance rally. "There's a lot of knowledge coming from the Paris-Dakar car," said Hackenburg.