On March 12, the opening ceremony of K-star Road was held at the plaza in front of Apgujeong Galleria East in Gangnam with the participation of many kpop stars.

The K-Star ROAD will be 400 meters long from Galleria East to SM Entertainment building. Many giant art toys will be displayed along the road, each of them representing a leading K-pop star. The toys’ name is ‘GangnamDol’, which is a combination of 'Gangnam' and ‘Idol’.

The creators hope the road will attract more and more tourists to Korea, just as the U.K.’s Abbey Road.