If you have not heard of this anywhere else, Disney has just bought Marvel Comics for $4 billion in stock and cash. Awesome news for shareholders but I foresee a lot of hoos and haas on distribution rights.

According to the official press release on the subject, "highlights Disney's strategic focus on quality branded content, technological innovation and international expansion to build long-term shareholder value."

The Marvel Disney deal ultimately gives the rights to all of Marvel's characters, but deals that include licensing with movie studios like Fox, and Sony will have to stay in place.

Disney President Bob Iger sure made it sound like Disney was looking to take a firmer control Marvel's IP in this morning's statement:

This transaction combines Marvel's strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney's creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories.

Just like how Pixar is running at current, Marvel's current management structure will remain despite of the acquisition. Also, Marvel studios would be making decisions about 3D or co-branding autonomously.

While this isn't a done deal yet, its got to be approved by the Marvel stockholders and by antitrust committees.