Transformers: Revenge of The Fallen has already made more than $600 million internationally, and new estimates suggest that the merchandise from the movie should make around the same amount... But who's really making all the money here?
As Michael Bay's second Transformers movie slowly crushes all opposition, the Wall Street Journal notes that projections are for Transformers owner Hasbro to sell 25% more Transformers-related toys than they did during the first movie's boom period, offering up anywhere between $550 million and $595 million (at least) in revenue. Except not all of that money will go into Hasbro's pockets, despite their owning the franchise.
Considering that Bay is heading towards a payday of somewhere in the region of (and this is more than a little conservative) at least $150 million in addition to his actual fee for directing Revenge of The Fallen, two things become clear - Firstly, that Bayhem is an extremely lucrative career, and secondly, that - desire to do something smaller or not - there's almost no way that Bay will be able to refuse the lure of a similar pay day with a third installment.
It’s hard to find a person who didn’t like 2012’s Dredd, a film that stands alongside RoboCop as the ultra-violent, dystopic film fans needed at the time, but a sequel to the movie hasn’t been forthcoming; in fact, over the past few years, the likelihood of a second outing for Olivia Thirlby and Karl Urban’s chin has hovered around zero. Read more