British newspaper readers were greeted by this simple but bold apology as they flipped through the morning headlines.

The letter that signed off by News Corp. CEO Rupert Murdoch was in regard of the ongoing News of the World phone-hacking scandal.

The "ad" was published in seven major national papers, and while generic, the tone of the letter leaves out many of the specific details of the accusations against the paper.

Murdoch also personally met parents of Milly Dowler, a 13-year-old abducted in 2002 and found murdered six months later. Murdoch had gone to personally apologize to the parents of the murdered schoolgirl whose phone had been hacked into by private investigators hired by the News of the World paper.