H&M Fall 2013 “Mauritz Archive Collection” Lookbook
Sep 05, 2013 13:10
H&M is back with the new "Mauritz Archive Collection”. “Those of a certain age will remember the days when the brand was referred to as just ‘Hennes’ or ‘Hennes Mauritz,’ a simpler time when words were said in full.
Founded in the late 1040s, the origins of the fast fashion retailer are found in ‘Mauritz Widforss’, a men’s outdoor clothing store which took its cue from American activewear of the time.
Situated next door to the Hennes store in Västerås, womenswear only at this point, they needed more space and a way to go into the men's market. Then H married M.
H&M celebrates its own history with the collection while also delivering product to the heritage market. Check it out below:
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