SneakersBR X Nike Sportswear Promote Sneaker Culture In Brazil
Aug 21, 2010 12:15
SneakersBR combines forces with Nike Sportswear in this collaborative project entitled “Spreading Sneaker Culture Throughout Brazil”.
The project not only serves to celebrate three years of partnership between the sneaker site and the sportswear brand, but to also spread the sneaker culture throughout Brazil, a land of extremes, famous for football, carnivals, rain forests and coffee. More details via Nike Blog:
Blogger and artist Vinicius Popó was a primary contributor to the program, as he traveled to each region in order to spread a little bit of the SneakersBR style as well as document testimonials and some of that region’s local culture for use in the films. Popó designed the insoles for each regional shoe based on the specific cities he visited, which include Brasilia (Midwest), Rio de Janeiro and São Paulo (Southeast), Recife and Salvador (Northeast), Belém and Manaus (North) and finally Florianópolis and Porto Alegre (South).
Limited to only 12 pairs per region, the shoes—which come in a special edition canvas bag with 5 different pairs of shoe laces—were handed out by Popó to the people he spoke to within each region.
We're not sure if the chimpanzee can really understand this scientist or not, but it turns out that he may just be able to communicate with it via chimp language. It's one of those things you really need to watch to believe. Read more
Remember that bonus round in Street Fighter 2, where you could use a character to destroy stuff? In this case, a real-life Street Fighter decided to remake the whole bonus-level by destroying a car...with his bare hands!! Check it out below: Read more
Some commercials get banned because they're too sexy. Some get banned because they're too funny. Well, not really. There's always an element of something else contributing to the ban. Check out some of the funniest ones below: Read more