London-based street artist INSA has created a massive multimedia exhibition inside Nike Sportswear 1948 Flagship at Shoreditch titled Looking for Love in all the Wrong Places. His first solo show for 2009 is in conjunction with the launch of the new Air Maxim featuring prints, photos, product designs, motion graphics, all in a labyrinth that gravitates guests to the centerpiece installation - a 6-foot by 6-foot chrome heart that is upside down.

Nike Sportswear 1948
Arches 477-478, Bateman's Row
Shoreditch, London

Source: INSA
             Nike Sportswear