The Apartment by The Line is a Beautiful Shopping Concept
Mar 18, 2014 10:45
The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.
Customers can browse the space's walk-in closet, stocked bathroom, furniture, books and more, with everything available for sale. The shopping isn't immediate however, with purchased items taking a few days to ship to customers. But it's the experience one gets from the space that sets it apart.
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