Premature ejaculation can be embarrassing and unfortunately it's not uncommon.

“It affects at least 40 percent of the men, and a lot of people think the numbers are even higher, because there’s still this tee-hee factor about sex and performance, and guys are embarrassed to report it,” Dr. Nancy Snyderman, chief medical editor for NBC News, told TODAY’s Matt Lauer and Meredith Vieira Wednesday in New York. “Doctors and sex therapists who really study this think, ‘Yeah, it’s a real problem.’ ”

The good news is that now, there is a spray that may help couples affected by premature ejaculation. This spray contains a topical anesthetic that numbs the penis, allowing men to have lovemaking up to four minutes instead of the few seconds.

In a controlled medical test, 90% of the 300 men who participated reported that the spray helped them last about six times longer during intercourse.

The spray has the decidedly unsexy name of PSD502 and is said to be in the market within the next couple of years.

So never fear, the magic spray will be here!