For the December issue of Esquire, the magazine has teamed up with a free
iPhone app called Netpage in order to create a first-ever completely interactive,
What's nifty about Netpage is that it makes the entire surface of every magazine page interactive. The app is powered by a unique combination of image recognition, augmented reality and Digital Twin technology. This makes it easy for readers to digitally clip and save any article, photo, or ad or share it through email, text, Facebook, Twitter, and other social networks.
But what's really unique about the December issue is that you can shop for pretty much anything that's in it. Esquire has also partnered with Made Collection to curate the “Great American Things Collection,” which lives on madecollection.com/esquire.
To purchase the products featured in the collection, just clip it using Netpage and tap on the “buy” button to head to the item's product page. If this project kicks off, it's only a matter of time before other major magazines also decide to head down this retail route.