Is social media making you soft? Check out Brut's latest Facebook app. The deodorant maker's app is a 5 minute video of a stubbly guy berating you, and all the posts you have on social media. The interactive aspect comes via profile access.

The Mantervention man makes his pitch in a room full of stereotypical Facebookers. Will you be convinced to quit Facebook? Or buy Brut's products? We don't know which is which. Check out their app. It's a mantervention, man.