Hooters "Breastaurant" Chain Wants To Lure In Your Girlfriend
Sep 11, 2012 11:44
Looks like ample displays of cleavage just isn't enough to snag customers. "Breastaurant" chain Hooters has decided that it needs to branch beyond the male-only demographic by getting their wives and girlfriends to get familiarized with the brand.
The announcement comes from Hooters CEO Terry Marks, who tells Duane D. Stanford and Leslie Patton at Bloomberg.
“There’s an opportunity to broaden the net without putting wool sweaters on the Hooters girls,”
“Everything we do should appeal more to women, but nothing we will do will turn men off.”
So what does Hooter plan on doing to entice ladies to be served by other ladies dressed in skimpy outfits? Here's a summary on what they have in mind for the future of Hooters:
Revamping the menu — Hooters now has fresh wings and patties, instead of the frozen variety it previously used, and the menu now has six salads — that's double what it used to have — and has been made healthier.
Creating a night scene — Some Hooters locations are now staying open until 2 A.M., and it's moving bars up to the middle of the restaurant so that it's easier for customers to interact with each other. It's also adding new cocktails and wines.
Redesigning the restaurants — Hooters is going for a "beach shack" vibe, adding larger windows and patios that try to show that the restaurant has "nothing to hide."