The guys behind those borderline sexist Axe commercials have decided to take things to a whole new and totally bizarre level. In this new spot for Axe hair putty, viewers are treated to a head of hair and a headless pair of breasts falling in love at the office:

As the tagline implies, ladies supposedly notice a man's hair before anything else. But someone in the R&D department might have screwed up because according to this study, 60% of men surveyed specifically said that "they would rather date a woman with great hair than a woman with big breasts." Still, really creepy way to sell hair putty.

via AdWeek