In celebration of their new ad campaign with soccer star David Beckham, H&M decided to pull off a weird stunt at the Beverly Center in Los Angeles, California.

This shiny, half-naked statue of Beckham is part of the brand's launch of a new underwear collection. A total of nine statues will be scattered across the US. But even though it's just a statue, it still gets the red-carpet treatment.

And if you happen to stumble across one, be sure to snap an instagram photo of the statue with the tag #HMBeckham to win cool prizes.