In case you didn't notice, NASA successfully touched down on Mars yesterday. It's a pretty big deal in terms of space expeditions, but one person who's really making waves on the net is this mohawk-haired, star-dyed flight director named Bobak Ferdowsi.

Ferdowsi works inside the Spaceflight Operations Facility for NASA's Mars Science Laboratory Curiosity rover at Jet Propulsion Laboratory. He was the hero of Twitter during the Mars Curiosity landing.

Obviously, it helps to have a wacky hairstyle when you're surrounded by blue polo shirts and newscaster dad hair. There's even a Tumblr page called “F*ck Yeah, Bobek Ferdowsi” which popped up overnight and has been curating the best of Bobek fandom.

And here's Bobak's reaction to his new meme status: