In celebration over Great Britain's first gold medal (for women's pair rowing), the country decided to celebrate by sending a rich buffoon to attempt something both embarrassing and ridiculous. London Mayor Boris Johnson was strapped into a harness and given the task to wave two small Union Jacks as he swings down a zip line. Unfortunately, things didn't go exactly as planned:

On the bright side, at least the British public didn't decide to use the mayor as an impromptu pinata! Johnson was eventually pulled down by the grounds crew, but the image of the mayor stuck on a zip line during an Olympic promo stunt will forever go down in meme history.