Ultimat Vodka's new campaign targets white-collar professionals who routinely work 80-hour weeks. And they're doing so by getting this guy dressed as a boss to dangle outside of tall city skyscrapers:

The Ultimat pitchman first poses as a window-washer outside of office buildings located in in New York and Chicago. Once they got the attention of the workers inside, placards were used to beckon the workers to get out in the fresh air and have a drink. Hard to argue with that logic.

The clip has reached over 1.3 million views since it went up on July 26.