Steve Jobs isn't exactly well-like for his comments on other business
leaders in the tech industry, but the late Apple founder did apparently
have an appreciation for Mark Zuckerberg, the 28-year-old founder of
According to Business Insider, Jobs’s official biographer Walter Isaacson, states that the reason Apple didn’t “crack the code on social” was largely because of Facebook’s success. Here's what Isaacson had to say about the late Apple CEO's stance on Zuckerberg:
Maybe because Mark (Zuckerberg) did it so well. There’s not a need for a whole lot of social networks and Facebook has got it licked.
Isaacson says that Jobs admired Zuckerberg’s “intuitive feel”, and felt that Zuckerberg was willing to “do stuff that allows him to be on shifting sands — his willing to cannibalize old things. He felt an odd kinship to Mark.”
The only time Apple attempted to go social was the introduction in 2010 of Ping, a music-oriented social network. Apple has since been worked closely with Facebook and with Twitter to integrate their services into iOS.