Here's a cool concept that will have you tuning in to your radio without worrying about being sucked dry by mosquitoes. Outdoor magazine Go Outside has partnered with a Sao Paulo radio station for this "Repellant Radio" campaign to add a 15 khz frequency sound to its normal music program.
The show airs between 6 p.m. and 8 p.m, which is usually the time when mosquitoes go on the prowl. Thanks to the 15 khz frequency (which humans can't hear), they won't go anywhere near you as long as the volume is up. The reason is that the frequency mimics the sound of a dragonfly, which happens to be the mosquitoes main predator. The marketing campaign was such a hit that it recently won the Grand Prix in the Radio Lions contest as part of the Cannes Lion festival.
Movies with energetic salespeople are always invigorating. They energize you! While there are many traits that make a successful salesperson, sometimes we all need some encouragement. Or pep talk, so to speak. Here are a couple of movie characters that dramatize the act so much, it can almost be passed of as inspiration. Check them out: Read more
All these videos knocked the ball out of the park compared to your average ordinary "viral video". It has since brought a slice of fame to the companies that produced them. Watch them in the video below: Read more