Here's a cool concept that will have you tuning in to your radio without worrying about being sucked dry by mosquitoes. Outdoor magazine Go Outside has partnered with a Sao Paulo radio station for this "Repellant Radio" campaign to add a 15 khz frequency sound to its normal music program.
The show airs between 6 p.m. and 8 p.m, which is usually the time when mosquitoes go on the prowl. Thanks to the 15 khz frequency (which humans can't hear), they won't go anywhere near you as long as the volume is up. The reason is that the frequency mimics the sound of a dragonfly, which happens to be the mosquitoes main predator. The marketing campaign was such a hit that it recently won the Grand Prix in the Radio Lions contest as part of the Cannes Lion festival.
adidas Originals's latest Campus 80s silhouette is in "College Red" colorway and it features red suede with tonal laces and leather heel tab with gold Trefoil branding. Available now at select adidas Originals accounts including Kinetics Tokyo. Read more
The Nike Air Huarache has made a comeback this year. Designed by Tinker Hatfield, who was inspired by Native American sandals, the shoe combines style and functionality for running and here's its latest "Gym Blue" iteration featuring an upper clad in tonal blues juxtaposed with orange details on the tongue and rear. Read more