It's no secret that store-bought burgers look almost nothing like the "dressed-up" burgers you see in marketing campaigns. But thanks to McDonald's Canada, here's a behind the scenes look at all the effort that goes into creating those tasty-looking burgers:

Though the company claims the hamburgers used in ad campaigns are entirely composed of the same ingredients used to prepare the ones found in their restaurants, its likely that only carefully selected samples are chosen for the model burger. We doubt the same can be said for the store-bought ones.