Adidas Pulls The Plug On Ridiculous "Shackle Shoes" Design
Jun 20, 2012 11:48
Fans of Jeremy Scott for Adidas sneakers know just how wacky his shoes
can be, but this latest design direction might have him wishing he stuck
with his signature wings:
These Adidas JS Roundhouse Mid sneakers featuring bright orange shackles didn't exactly send out the right message. Some folks deemed them deeply offensive because they allude to slavery.
shoes were initially revealed earlier this year, but criticism only
started pouring in after it was put up on the Adidas Original's Facebook page.
In response to all the hoopla, a rep for Adidas released this statement denying that there's any deeper meaning to the cuffs:
The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery. Jeremy Scott is renowned as a designer whose style is quirky and lighthearted … Any suggestion that this is linked to slavery is untruthful.
Adidas has since released a follow-up statement saying it was "withdrawing plans to make them available in the marketplace." Of course, this will probably make diehard Adidas fans more eager to get their hands on the elusive pair. We wouldn't be surprised if China has already started making knockoffs of this trend.
It'll be another year before we get to see the showdown between Batman and Superman in Zack Snyder's Dawn of Justice film. The marketing engine is already turning and here's taking a look at the posters: Read more