Those nights spent watching online reruns on your tablet are finally
going to pay off for advertisers and sleeping pill manufacturers.
According to a new study by Resonate, insomniacs are much more likely to use computers, tablets and cell phones as a way to watch television, and 30% spend more than 40 hours per week online.
The study consisted of more than 4,500 total respondents, of which 694
identified themselves as insomniacs. The self-identified insomniacs were
then weighted for age, gender and income. Insomniacs make up roughly
14% of the study.
A spokesperson for Resonate suggests hooking up pharma brands selling sleeping aids with time-targeted ads to help reach out to insomniacs online. They also state that mattress brands, consumer electronics retailers or energy drink makers could potentially benefit from these findings.
This may be the most useful hack coming from Davehax: how to cut rope without using any tools at all. If ever you're caught in a situation where you need to apply this knowledge, you'll be glad then that you watched the video below. Read more
Prank videos are fun and funny but sometimes the results might go the other way round. Though this isn't a prank like the killer clowns or anything scary, it is an annoying one nonetheless. It's called 'Kiss my ass'. Read more