Iconic Brands Trigger A Religious Experience In Our Brains
Jun 18, 2012 16:02
Anyone who's ever walked by an Apple store during launch day will probably
remember those diehard fans willing to camp outside just to
get their hands on the latest i-gagdet.
According to a study featured in Buyology: Truth and Lies About Why We Buy, the reason why some folks succumb to brand worship might have to do with how the brain is wired. Scans have shown that our brains tend to respond the same way to both religion and iconic brands:
DR. CALVERT analyzed the fMRI data, she found that strong brands brought about greater activity in many areas of the brain involved in memory, emotion, decision-making, and meaning than weak brands did.
Makes sense, how else can you explain why people are willing to spend all their time and energy on an intangible object? As for how the brain reacted, Calvert discovered:
...when people viewed images associated with the strong
brands— the iPod, the Harley-Davidson, the Ferrari, and others— their
brains registered the exact same patterns of activity as they did when
they viewed the religious images. Bottom line, there was no discernible
difference between the way the subjects’ brains reacted.
For all we know, this might probably be how religion started out in the first place.
How do you make surfing even more awesome than it already is? You record everything with a GoPro of course. Here are a couple of hot chicks showcasing their skills in Hawaii and it looks really fun. Read more
A man from the city of Jinjiang in Fujian Province has become quite famous on Chinese social media, after pictures of his car parked were posted by a passerby who said that this was the best parking job he'd ever seen. The owner, Mr. Chen Zhongliang was able to park his large 4x4 SUV into a very small space - A few inches larger than the car itself! Read more