Facebook Engagement Dips With 35% Spending Less Time On The Social Network
Jun 06, 2012 14:40
According to a poll conducted by Reuters and research firm Ipsos, 35% of Facebook users said they were less engaged on the social network than they have been in the recent past. 20% of members are spending more time on the site.
35% is a good one third of Facebook's users. On another note, the study also found that four out of five Facebook members have never been influenced by ads run on the site. The marketing efforts that encourage Facebook users to buy products and services via the site may not be working.
What about you? Are you more or less engaged than you previously were on the site? And how do you feel about the ads? Let us know in the comments!