A new fascinating study from Oxford University scientists has proven that taste and sound are intimately linked, and that most of us make these "crossmodal" associations all the time without giving it much thought.
For the study, the researchers used a commercially available aroma kit which is designed to train amateurs in the fine art of wine description. The idea was to use the kit to prove that aromas evoke musical tones. More from MSNBC:
Thirty people sniffed various samples (like almond, apple, smoked, hay, cedar, caramel). Then they had to choose from a standard database of notes played by four types of instruments (piano, strings, woodwind, brass) in a range of pitch. A subset of the test participants were blindfolded because darker colors tend to be associated with lower pitch, and since some of the odor samples had a dark color, they didn’t want to screen for visual bias.
Blindfolded or not, significant associations emerged. Few subjects linked brass with blackberry, for example, but many associated it with piano. Hardly anybody connected piano with musk, but many linked it to brass. Fruit odors were consistently associated with high pitched notes. That confirmed an earlier study by Crisinel and Spence showing that sweet and sour flavors were also associated with high pitched notes.
This effect apparently works the other way, too. Another scientist recently asked different musicians to play pieces of music with adjectives like “bitter,” “salty” and “sweet” in mind. Though the musicians could play whatever they wanted, consistent patterns emerged.
Extreme cases of this link is known as synesthesia, a rare numerological condition in which certain people can actually see numbers
or sounds in color. This latest study is the first to scientifically validate the crossmodal link between taste and pitch.
At times you come across situations when you have to write letters. These letters can be both formal as well as informal. There is also a possibility that you have to write a semi -formal letter. All these letters have their own fixed rules and format to be followed. Read more
Virtual reality was once a pipe dream. For many, the idea of putting on a device and hopping into a brand new world was an experience reserved only for science fiction heroes. Even those that thought the technology would one day become available only dreamed of a distant future where it was accessible by the world's richest consumers. Read more
Uber is one of the most popular and highly reputed cab services. This is getting better and better which means that the drivers have bigger responsibility as well. There are so many people who think that purchasing Uber Insurance is all they will need to do in order to avail the advantage of insurance but this is not the fact. Read more