Here's something that Starbucks' execs weren't prepared to face following the unveiling of their new logo redesign; a major culture clash in the Middle East.

While the rest of the world couldn't care less about their coffee featuring a naked mythical creature, the same can't be said for Starbucks branches in Saudi Arabia. Apparently, the naked siren symbol in the middle is considered "morally inappropriate" for its devout Muslim clientele, forcing the franchise to improvise by replacing it with the mermaid's crown back in 1992 (see top-right of pic below).

Since the new logo completely drops the 'Starbucks Coffee' altogether, we can imagine that it will present a lot of confusion to fans of the overpriced brew. However, we would certainly be amused if they decided to go for's logo solution instead!

via Good