Who says going viral doesn't pay? Remember those awesome Old Spice Guy videos that went viral on YouTube a while ago? Well, thanks to that nifty marketing strategy, the sales were reported to have doubled!
The statistic of the 107% sales increase over the past month comes from Nielsen, which also revealed that sales increased 55% over the past three months. Individual products that were slipping in sales saw spikes after actor Isaiah Mustafa showed them off in the TV and Internet video ads.
New Balance and Horween Leather Company teamed up for another collaborative release dubbed The Horween Leather x New Balance M996BHR. It uses the M995BHR silhouette and wraps it in Horween's signature waxy and supple leather materials and features a deep burgundy leather upper with tanned brown accents throughout and will release on March 2 at New Balance stockists. Read more
DKNY and PONY teamed up to reimagine PONY's M-100 sneaker and gave it a luxurious makeover for modern times. The high-top shoe will be available at PONY retailers starting July 3 and will retail for $250 USD. Read more