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Who says going viral doesn't pay? Remember those awesome Old Spice Guy videos that went viral on YouTube a while ago? Well, thanks to that nifty marketing strategy, the sales were reported to have doubled!

The statistic of the 107% sales increase over the past month comes from Nielsen, which also revealed that sales increased 55% over the past three months. Individual products that were slipping in sales saw spikes after actor Isaiah Mustafa showed them off in the TV and Internet video ads.

via Brandweek