Who says going viral doesn't pay? Remember those awesome Old Spice Guy videos that went viral on YouTube a while ago? Well, thanks to that nifty marketing strategy, the sales were reported to have doubled!
The statistic of the 107% sales increase over the past month comes from Nielsen, which also revealed that sales increased 55% over the past three months. Individual products that were slipping in sales saw spikes after actor Isaiah Mustafa showed them off in the TV and Internet video ads.
Here's the latest collaboration from Diemme and Vans featuring the Era and Sk8-Hi. The shoes are decked out in Horween leather with tonal and two-toned looks. Retailing for $300 to $350 USD, they will be available this November in limited quantities at select Vault stockists. Read more
adidas Originals unveiled the latest edition of its SL Loop Runner silhouette. It features a ballistic mesh upper with a two-tone mesh quarter panel and suede overlays. Priced at $75 USD, the adidas Originals SL Loop Runner Trail is now available for purchase at select adidas Originals stockists. Read more