Who says going viral doesn't pay? Remember those awesome Old Spice Guy videos that went viral on YouTube a while ago? Well, thanks to that nifty marketing strategy, the sales were reported to have doubled!
The statistic of the 107% sales increase over the past month comes from Nielsen, which also revealed that sales increased 55% over the past three months. Individual products that were slipping in sales saw spikes after actor Isaiah Mustafa showed them off in the TV and Internet video ads.
Designer Andrew Heath has imagined iconic characters from TV, music and video games into sweet icy treats. A limited edition of 50 prints will be available exclusively at the upcoming Lexington Comic and Toy Convention. See if you can recognize them all here: Read more
Givenchy introduces another version to its signature trainer. The White Leather Baseball Stitch High-Top features baseball inspired hand stitched detailing throughout its tonal uppers with muted branding found at the back of the rubber sole and pressed at the top of the tongue. Read more