In an attempt to take over the world.. ahem, we mean the internet (there's a difference?) developers at Google are attempting to create a new search engine that delivers search results to its users even before they know that they want the information.

Amit Singhal, one of Google's veteran search algorithm engineers, describes how the search engine second-guesses users' needs well ahead of time, calling it "searching without searching," he said at a briefing at Google's London headquarters yesterday.

In future, your Google account may be allowed, under some as-yet-unidentified privacy policy, to know a whole lot about your life and the lives of those close to you. It will know birthdays and anniversaries, consumer gadget preferences, preferred hobbies and pastimes, even favourite foods. It will also know where you are, and be able to get in touch with your local stores via their websites.

If this isn't a sign of the apocalypse, then I don't know what is!

via newscientist