The naked Coca Cola can would help save energy while reducing air and water polution. How?
From the 2007 numbers from Global INForM Cases Sales database: The total number of Coca-Cola cans sold per worldwide is 67,873,309. Diet Coke and Coke Zero sold 35,387,241, while My Coke sold 103,260,550. Per day.
This means 24,773,757,785 are sold every year. Twenty-four billion cans. That also means a lot of paint is used to make the Coca Cola can. The naked can, probably saves both the company and the environment a whole lot!
The naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.