Traditional print advertisements are now heading towards a more high-tech method, I'm guessing to keep up with electronic advancement.

The first-ever video advertisement will be published in select copied of the US show business title Entertainment Weekly in September. These magazines will be fitted with slim-line screens about the size of mobile phone displays and will have rechargeable batteries and a small chip storing the video advertisement.

Mimicking that of singing greeting cards, the chip (which can hold an impressive 40-minutes) will be activated when the page is turned.

Source: Current