After first-time director Louie Psihoyos and his crack team of activist divers uncovered a secret cove in Japan to capture the horror of its annual dolphin slaughter, it immediately received an international outcry.
The dolphins are captured and sold as theme park performers, but most are speared for their meat despite the toxic levels of mercury.
The Cove is his film which he hopes will deliver the message and create the groundswell that will stop this heartless massacre.
"It's not a movie, it's a movement," says Psihoyos, in Melbourne last month to discuss his film.
"We want to spread the word as far and wide as possible to shut down the cove".
One other step they are taking is to persuade Broome, Australia to suspend their sister city relationship with Taiji, where the largest dolphin slaughter takes place.
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