Murdoch’s Pay-for-Online News Plan to Start With The Sunday Times
Aug 10, 2009 17:26
Earlier this week, Rupert Murdoch indicated that his company – News Corp – soon plans to start charging for all of the news content that it publishes online.
It’s not a completely unprecedented move by News Corp – they have long charged for online access to The Wall Street Journal with some success – but most readers agreed with our conclusion that the plan probably won’t work for most news outlets.
As it turns out, we’ll soon find out who’s right – us or Murdoch – as The Guardian reports that Murdoch’s master plan will start with a test on The Sunday Times website as soon as November.
The plan is to launch The Sunday Times at its own URL (sundaytimes.co.uk) and charge a to-be-determined fee for access, with a to-be-determined business model (subscription or per-article charges). It should be a decent sized test bed; according to The Guardian, the printed edition of the newspaper sells more than 1 million copies each weekend in the UK.
In his prior comments, the media mogul indicated that he plans to be charging for all of his company’s news websites by the middle of next year. Of course, that plan could get derailed quickly if The Sunday Times test proves a massive flop.
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