A haul of pure cocaine worth £30million has been found hidden on a British lorry in the South of France last Thursday, allegedly the biggest narcotics case ever busted in Europe.

The driver and a passenger were questioned by police said they were on their way to London, having gone through miles from Spain.

The French authority has confirmed that the two arrested men were British, in their 50s. Their lorry held 684kg of the drug -- almost double what the UK authority usually seize in a year.

Both denied knowing anything about the cocaine, but said they had been delivering their load to London, which is at the centre of the largest cocaine trade in Europe. They said it would have been distributed around England and Scotland.

The cocaine was concealed at the back of the lorry trailer, behind a pile of peat. Masses of white powder were distributed around 32 freshly painted cash registers which had been placed on two wooden boards.

Customs officers said the drug had also been packaged ‘with great care’ inside a number of plastic bags or rubber containers sealed with silicon.

A report released this month by the Serious Organised Crime Agency (Soca) revealed that the street price of pure cocaine had increased from an average of £35,000 per kilo two years ago to about £45,000 today, which means the cocaine found inside the lorry could easily go up to £30million.

Between 2002-2008, the British police made 19,054 cocaine seizures, totaling 351 kilos of the drug.

The multi-billion pound cocaine industry has grown rapidly in recent years as the potentially deadly powder is used in night clubs, and even at middle class dinner parties.

It also remains popular in the showbusiness industry.

Source: Cocaine [Dailymail]