Sparking a Social Media Design Craze: What Is Adobe Spark?
Jul 18, 2019 15:05
Wondering what is Adobe Spark and why it's become one of the most highly acclaimed social media graphics tools with no design skills necessary?
Not so long ago, if you wanted to create graphics to use online, you had two options.
1. Buy a copy of Adobe Photoshop and learn to use it.
2. Pay someone else to create graphics for you.
With the rise of social media marketing, people need fast social media graphics. Experts expect advertisers to spend over $37 billion on social media advertising in 2020! Enter Adobe Spark, the new kid on the graphics block. So what is Adobe Spark?
Read on to learn more!
What Is Adobe Spark?
Where Photoshop is a standalone program, Adobe Spark works within your web browser. Though there is also a mobile version for 'on the go' image creation. It's actually made up of three components: Spark Page, Spark Video, and Spark Post. Adobe Spark is also full of templates so you never start from scratch. Adobe has added enough features to let you get creative. But they haven't added so many that you risk creating ugly or badly designed images.
What Can You Use Adobe Spark For?
Adobe Spark Page lets you make mobile-responsive web pages. Using Adobe Spark Video, you can make short videos to post to social media or add to your website. Create videos from existing clips, photos, or animations. Then add your own voiceover using a sound file. It also comes with a host of transitions between clips. And you can add high-quality soundtracks. And Adobe Spark Post gives you a range of templates to create social media graphics. Create static images or animations for each platform.
Why Should I Use Adobe Spark?
Have you ever spent time creating social media graphics yourself? Then you know each platform has its own image requirements. Making graphics to suit each platform is time-consuming and tedious. But check out the pre-built templates in Adobe Spark Post. They save time whenever you create a social media graphic. Some graphic designers don't like template-based image creators. They can lead to identical designs and sometimes poor readability. Especially if a social media manager chooses a font just because they like it. Rather than because it's the best choice for the brand. But Adobe Spark takes things like this into consideration.
A Creative Cloud subscription gives you access to Adobe Stock. So your photos will be on point. And the fonts you can choose are all 'designer-friendly' so your graphics don't look cheap. The layout hints and snap alignment make it easy to create well-designed graphics. Your social media graphics are important. They might be a potential customer's first impression of your brand. At least using Adobe Spark, you stand a good chance of wowing them.
Now you can answer the question, 'what is Adobe Spark?' And yes, other browser-based solutions do exist for creating social media graphics. But none of them give you the power of Adobe software. Or the flexibility to work across web pages, video, and social media. With Adobe Spark, you can turn your creative vision into a reality. And save yourself a whole heap of time into the bargain. It's also brilliant fun for tech fans. Why not check out our other tech articles while you're here?
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