Nowadays, online video marketing has captured massive audience attention through its attention seeking tactics and by creating a charm for the potential buyers, by making online video marketing one of the most inexpensive ways of local marketing for businesses due to the increased use of technology by an audience of almost every age group

But is it compulsory for the video to go viral online? 

As a marketer, it should be your least concern to make it a viral video while producing it. Creating a viral video marketing campaign might result in losing the brand image and will destroy your marketing goal. So, if you want to make sure your online video marketing campaign turns out to be successful follow the below mentioned secrets and let the magic begin:

Grab the attention in first 8-10 seconds:

10 seconds is the maximum time you have to grab the attention of the audience. Make it short, and to the point. There should be a specific spark at the beginning of the video to make viewers curious enough to watch the whole online video marketing campaign. While making a video for local video marketing or web video marketing, you should make sure that your video conveys the point of its creation. Your video should make sure that the audience is not second guessing the decision to watch it "Is this video worth watching?”
While making a video, you have only 8-10 seconds to manage the scenario that you will upon and the emotion that you are going to exploit. Statistics show that advertisements with humor are more popular amongst the masses. 

Kingpin the story, not the sales:

Make a stand out a video for your online video marketing Ad, by creating a unique video yet connected to core values of a brand which makes audiences somehow connected with the story as well as the brand. 
If you want your video to be watched by a maximum number of audience you can do it by telling a story in the video describing yourself in the most understandable manner about what benefits and value it is going to offer to their customers.

Create a preview:

Right now, Viewers for the online videos have a very minute attention grab limit which seems to be smaller than a Cory catfish.

So, to grab the attention in these few seconds a video maker must craft a hook to start the video which is by creating a swift preview of what's about to come in the video.  By using text to make the viewer interested to watch further.

Spark up the video, don't bore the audience:

Do question yourself before creating a video that: What does your audience wants to watch?  Is creating a boring video with just facts and statistics even an option anymore? The answer is NO!! 

The audiences want to see the sparks which can help enlighten their moods and drag them out of their realities for a moment; they want to laugh and live the moment in few seconds of the video.

So, always keep in mind while creating an online video marketing and internet video marketing ads that it should not be boring for the viewers.

Tag and optimize it for Search engine:

Once you are about to upload your video, don't forget to make sure that before uploading the video on the different sites for sharing, make it host at your domain first only by doing this your video will be given the most SEO significance. 

This way it will reach the target audience which will make your video loved by them.
Another thing, video description should be done right otherwise wrong or poorly emphasized video description will lead to the wrong audience for the video. As Right video description for the Ad of online video marketing and web video marketing will lead to the right audience through Google search engine to sense your video according to the description entered by the user.
So, make sure your video is tagged up with the most relevant keywords to hit the right targeted audience. 

About the Author:
Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares her bright ideas on https://squareship.com/.