Your website is a vital part of your company. Not only does it show off your products, but it also provides a visual base for your online marketing. Trying to get the balance right between an informative site and one that is too cluttered is difficult, and is one of the main reasons small business owners seek the help of web designers and graphic artists.  

However, there are ways that you can build a website that your customers will love visiting. All you need to do conduct some research on how to create a customer-friendly site, and you will see an increase in your visitors and sales as a result. 

Keep the important things at the top

Have you ever clicked on to a website and found that the contact information or the opening times are all the way at the bottom of the page? It can be very frustrating, and it can be just the thing to put people off going any further. You need to keep your website simple and make sure all the relevant details they want to see are in clear view.
Of course, you want to have all the products on the front page, but there is no harm in putting the telephone number and email address up the top as well. 

Confirm the sales

One of the things that research has shown is that customers like to know if they have completed a sale. It might seem like a small thing, but it could increase customer satisfaction and lead to fewer calls or emails asking for clarification. 

There are certain web hosts like Best Web Hosting, that will include a business web address. You should use that to send a confirmation to the customer and eliminate the doubt. 

Stand Out

When you are designing your site, there are certain things you can do to draw the attention of your clients to parts of the site. If you are using colors, make sure that the buttons you want them to press are an opposite color, so they stand out. That way, they will be drawn to click those buttons you want, and it will also hopefully be where they want to go as well. The simple things make all the difference!

You can also make important buttons bigger and more prominent compared to the others as another visual aid. Use other company sites are inspiration, and learn what works and what doesn’t. 

Big Headlines

If you are a blogger, you know how important a good title is; the same goes for headlines on a website. They have to be catchy and easy to understand, just put the basics of what you are trying to say and add more detail in a subheading below. 

You also want to make sure that the headline is big enough to be seen so that the eye will focus on it first. Then place the subheading underneath in slightly smaller type so that it is less obtrusive. The two of them together should generate interest. 

With these simple ideas, you can make your website irresistible to your clients both current and future.