A lot of people are concerned with their social media presence. Especially large businesses, who plow millions of dollars into making sure their campaigns are as effective as they can be. You probably don't have that kind of money just to throw around frivolously, do you? Nope, I didn't think so. So, how can you increase your social media exposure without dropping a handful of cash for the privilege?

It's all about finding your unique tone of voice. You've probably heard plenty of people talking about that before, but it's true. Nobody wants to hear the same old recycled joke a thousand times. They want something new and fresh. That's the secret to going viral, which, in turn, is the secret to finding social media success.

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You might wonder how important this presence actually is, but I assure you, it's paramount. If you've got something to sell, there is no greater marketing tool at your disposal than the social media platforms. It's become a stage that anybody can climb on and have their voices heard. Of course, what you do with that chance is down to you. Whether you grasp the opportunity with both hands or let it slip away will be determined by your aptitude.

Let's talk about ways to carve out your social media niche.

Consistency is Key

You're going to need to come up with regular posts so that you're constantly at the forefront of people's timelines. Now, coming up with that much original material isn't going to be easy. Don't worry, we'll get to that later. First of all, get to grips with a posting schedule. You want to make sure you send out a tweet or status fairly regularly. At least once every three hours. That way, you are a constant, but you aren't turning off your followers with a bunch of spam. Learn how to schedule your content at http://blogs.constantcontact.com/social-media-posting-schedule/.

Pictures: Are They Really Worth A Thousand Words?

Maybe not, but they're at least worth 140 characters or less. When you're just starting out, don't be afraid to shamelessly plug interesting infographics you come across on the web. Or learn to make them yourself at http://m.fooyoh.com/iamchiq_living_lifestyle/15217985. Hey, they're guaranteed to get shares, and that'll gain you followers while you're coming up with your plan. That way, when you've got some real material to throw out there, you actually have an audience that will read it. It's not easy to come up with authentic posts of your own. To get you started, look to http://www.funnystatus.com/status-update/photo-20-funny-statuses-video/ for inspiration.

Irrelevance is Your Death Knell

Nobody cares about what you had for breakfast. Take it from me, that smashed avocado looks great, but nobody is giving it a second thought. That's not how you're going to gain followers. Or, at least, not the followers that are going to increase your exposure. Instead, make damn sure that your posts are timely and relevant. That trending bar on Twitter? It's there for a reason. It's to help guide you through what's going on in the world. Use it to your advantage. They're the stories that are getting eyeballs on them.