Rumer Willis is the new face for luxury brand Badgley and Mischka. Willis dons evening wear, jewelry and shoes for the Malibu photoshoot by photographer Tony Duran. 'It was so amazing to play on the beach in beautiful and timeless gowns. I felt like a princess,' she says. 'I was thrilled and honored to be chosen to represent the Badgley Mischka brand. Working with Mark and James is an incredible opportunity.'

Designers Mark Badgley and James Mischka said 'Rumor is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection"