As previously reported, Girls’ Generation member Yuri, who has been praised for her recent attempt at acting, has joined Super Junior's Choi Siwon as Amore Pacific’s Mamonde’s new model.
Yuri’s new CF for the brand began airing on television on April 22nd, but unexpectedly received heavy criticisms for sending the wrong message to its young viewers.
The commercial shares the easiest method to obtaining a new luxury-brand handbag. It first gives several ways of saving money including finding another job, not going out with friends, and continually monitoring your own bank account.
But in the end, Yuri gives up all options and complains, “It’s too complicated. It’s going to take too long.” Then the commercial comes up with a final solution, saying, “just get a boyfriend” who will buy the bag for you.
The commercial ends with its slogan, “The only solution” and introduces their own ‘one simple solution’ to resolving all your skin troubles.
Netizens expressed their displeasure over the commercials saying, “The concept is so strange”, “Even as a woman I’m uncomfortable with this” and “How can they suggest that you can have handbags as long as you date men?”