Unilever Hong Kong launched an online interactive viral marketing campaign some time last year for Lynx Effect, one of its deodorant products.

Created by GroupM Interactive, the viral marketing campaign of Lynx (or Axe in different countries) features a group of "Lynx Babes" who would virtually talk one-on-one with the audience as friends once they like the Lynx Hong Kong Facebook page.

The ad targeted young guys and the marketing campaign used YouTube branded channel and Facebook as its social network platform.