Air China's recent social integration campaign involved highlights on Facebook check-ins. Created by Swedish advertising agency Rodolfo, the goal was to increase consumer awareness about the airline’s flight
services to Sweden and throughout the extended Asian region.
The first step was to establish partnerships with a number of popular Asian restaurants in Sweden. These restaurants would act as ambassadors for Air China. Guests at the restaurant were encouraged to check-in with Air China on Facebook as they sat down to eat. The check-ins were ten aggregated on the Air China Facebook page, complete with a leader board so and users could view the most popular restaurants. The weekly prize for top-scores included two complimentary tickets to Asia.