Why are more brands and businesses turning to social media such as Twitter and Facebook? It's unsurprising that more brands are going on these sites to gather a fanbase to get their campaigns out.

The thing about social media is that it gives brands the opportunity to engage in two-way conversations with their customers.

Jeff Hayzlett (CMO and VP at Eastman Kodak Company) has shared a great document Kodak Social Media Tips. In this document, Kodak gives you an introduction to social spaces and social media. It also provides tips from the industry and Kodak’s Chief Blogger Jenny Cisney.