Lancôme's Creative Copywriting Lands Them In Hot Soup With The FDA
The FDA has sent out a warning to Lancôme's parent company, L'Oreal for making extreme promises in their advertisements to certain anti-aging skin products.
The copy, on Lancôme's anti-wrinkle cream Génifique claims to "boost the activity of
genes" and "stimulate cell regeneration to reconstruct skin to a denser
quality." According to the FDA, anything that is intended to affect the structure or function of the human body is classified as a drug by the FDA and isn't allowed to be distributed in the US until its been proven that the products are safe and effective.
The FDA has suggested to L'Oreal to tone down their language within 15 business days or else they'll run the risk of having their products pulled from shelves.
What a creative play of words will get you in these days...[ABC News]