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Nothing is as heartbreaking as realizing that your beloved pet has gone missing, so stories like this give us hope.

This Facebook community page was set up by James Woodley after his pet cat named Zion went AWOL for two days. Woodley had turned to Facebook once handing out flyers and going door to door proved unfruitful. He tells Buddy Media:
“I put out a status update, asking my friends to look at the Page, like it and share it to try to get some reach outside of my network,”

“A handful of people liked it and asked a few questions.”
To help spread the word about his missing pet, Woodley purchased Facebook ads that pointed towards the page he had created. The ads were targeted to people in his town, a suburb of London. Once the ads went live, it took just 30 minutes for the first tip to come in after someone recognized the cat in the picture:
“The girl told me that she thought Zion had been run over, because she saw him, on the day he went missing, in the middle of the road, and she tried to coach him to the side,” Woodley said. “Apparently he got scared and ran into the woods.”
Woodley and his mates headed to the woods, where they tracked the sound of his cries to a ravine in which they found the cat.

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