Victoria's Secret Sues Makeup Company Over The Right To Use The Word 'Naked'
Victoria's Secret wants a federal judge to decide whether it can use the
word "naked" in a cosmetics line. The lingerie mega-chain is sparring with Urban Decay cosmetics over use of the word.
was filed in a Columbus court in Ohio, where the company happens to be based. VS wants the law to decide whether they could continue to use the word. Rick Rouan over at Columbus Business First shares a few details on how the whole conflict started out:
Victoria’s Secret, the lingerie arm of Columbus’ Limited Brands Inc.(NYSE:LTD), said in the lawsuit that it has used that term for cosmetics since June but began using it for lingerie more than two years ago. The lawsuit says the company owns a trademark for “The Nakeds By Victoria’s Secret,” which can be used for its bras and panties.
Urban Decay sent a cease and desist letter on July 18 and threatened further legal action if it did not receive a response by July 27, according to the lawsuit filed July 31.
Turns out the it's not only Victoria Secret's bras that use the term; its also being used for their new make up range, which is what Urban Decay is taking issue with. Neither company has commented publicly about the case.