Ad Banned For 'Misleading' Consumers Into Thinking Rachel Weisz Is Attractive
Talk about insulting, The British Advertising Standards Authority has reportedly released a ruling banning a print ad featuring British actress Rachel Weisz for L’Oreal‘s Revitalift Repair. And their official reason for the ban is that Weisz complexion in the ads look nothing like the real deal. Full statement is below:
In its ruling published Wednesday, the ASA said the advertisement must not appear again in its current form.
"We told L'Oreal Paris to ensure that they did not use post-production techniques in a way that misrepresented what was achievable using the advertised product.
"Although we considered that the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz's face, we considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even.
"We therefore concluded that the image in the ad ... misleadingly exaggerated the performance of the product in relation to the claims 'SKIN LOOKS SMOOTHER' and 'COMPLEXION LOOKS MORE EVEN'."
via Reuters"We told L'Oreal Paris to ensure that they did not use post-production techniques in a way that misrepresented what was achievable using the advertised product.
"Although we considered that the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz's face, we considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even.
"We therefore concluded that the image in the ad ... misleadingly exaggerated the performance of the product in relation to the claims 'SKIN LOOKS SMOOTHER' and 'COMPLEXION LOOKS MORE EVEN'."
