'Click With Octo' by CIMB Made Making Online Transactions Fun
CIMB Bank Malaysia launched this online integrated financial services campaign called "Click with Octo" in 2011. The campaign encouraged current CIMB account holders to actively make online transactions while getting the public interested in opening an account with the bank. The campaign aimed to drive up usage and acquisition on the site by making it fun using an online interactive game platform. The game also let users win prizes for both account holders and the public. The campaign ran for 6 months till September 2011.