What Do You Think of Burger King's Online Marketing Advertising Campaign
Two years ago Burger King launched this Snacking Quick Pick as one of its marketing and advertising promotions tools. Created by Publicis, a Singapore-based creative agency, Burger King (BK) Snacking Quick Pick was the new campaign of Burger King's new menu.
It's an online game about 32 small choices for anytime of the day. Facebook fans could pick 6 snacks from BK's new menu and a jackpot of snacks could be won if they could predict Rebel the octopuppy's picks. What do you think of the idea? Brilliant or blah?